Cocktail Making Classes - How do they work?!
So what exactly does go on at one of my Mobile Cocktail Making Classes at Home?!
And why are you so busy?!
That’s the 2 questions I get all the time from interested Hens and Corporate Events.
Well, I’ll start with the 'busy' part of the question…
I believe in the power of owning a real tight niche. When I started out as Thirst First back in 2012, I didn’t really know this. I just took on anything and everything. Big Wedding Bars, Small House Parties and the odd Cocktail Making Class at Homes. Even though I was doing Cocktails as a Mobile Bar, It was still kind of 'Jack of All Trades'. If you look at any Industry, there are always Smaller Niches within the main Niche. Make Up Artists and Hair Stylists specialise in certain Styles. Photographers will have their own Style and Events...Weddings, Portraits, Animals, Property etc etc. A Baker may bake a unique kind of Bread. And on a different Level, Doctors and Nurses specialise in one major thing. So just because I did Cocktails, it still doesn’t matter, to get busy and become memorable, I still needed a smaller niche.
It wasn’t until I hired a Business Coach in 2015 who dragged my 'Why' out me in my first session, that I realised, not only did I love educating, but I had a unique talent of making Education, Fun.
At that time, I had started to get more and more Cocktail Making Class enquiries, but nothing like what it is today. back in 2015, I was getting maybe 2-3 a week. Now i get 5-8 on an average DAY!! So I took that bold decision to drop everything big. All the Weddings and Parties of over 100 people. My Van Went. My Unit went. My Team went. And I niched right down into Hen Party Cocktail Making Classes, with the odd Corporate Event thrown in. And Yes, I still take small House Parties and more and more Gin Tasting Nights, but the one thing that is truly synonymous with Steve the Barman, is that Hen Party Cocktail Making Class.
Over the last 4 years, I’ve reinvested in my own Kit. I’ve constantly evolved. But the true key is that I have absolutely perfected the flow of the class. The Cocktail choices and more importantly, how it all comes together on the Night.
You see, I do it as a Story and a Theme.
My whole ethos is to bring you as much Fun as possible. BUT, I want there to be education. I WANT you to be able to go away and recreate these Cocktails for yourselves at home. I base everything I do on ingredients you can source easily. I teach Hacks and Methods that make it easy for you to replicate. There is nothing complicated.
Because I learned early on that actually, Hens ARE interested. They are not just there to get drunk. Deep down, they actually want to learn how to make a Pornstar Martini, or a Mojito at Home. They want to be able to impress friends and family with slight quirks on original recipes.
So that’s what I’ve done. I’ve crafted this whole 2-4 hour experience around that central theme. Yes you will have Fun. Yes you’ll get those funny Instagram and Snapchat moments. You'll get your Boomerangs. Yes there will be banter. But also, you will learn something.
And that’s why I believe I dominate my Niche.
Don’t get me wrong, there are some other really cool Mobile Cocktail Class people out there, and in fact I regularly pass enquiries off and recommend at least 5 others nationally. That’s all part of my Customer Service. I now get enquiries all over the UK, but I'm too old to travel over 2 hours now. So 10 years ago, a Scotland Road Trip may have been fun, but now, Social and Cocktail gets my Enquiries. Down south, while I'd LOVE to get back home for an event, Bar Matt and Cocktails & Games get my Enquiries. And anything along the M62 Corridor up north goes to Mix & Twist or Zest. But the thing is with some of these companies. The bigger they get, the more overheads they incur. So not only does it push price per head up, but some of them are just not interested in a Hen Party of 14 Ladies. Where as, I’m in my absolute element! I'd rather have 12 Hens, than 30! Again, that's my Niche!