COCKTAIL & DRINKS TRAINING
FOR PUBS, BARS, RESTAURANTS & COFFEE SHOPS
Unpretentious...deffo not geeky "mixology"...I even prefer to not use the word "Consultancy".
I simply provide real life, fun training, for everyday Bartenders and Bar Staff, which will help your venue make more money and attract new customers.
WHAT THIS MEANS FOR YOUR VENUE
👉️ Turn overlooked spirits into high-margin best sellers.
👉️ Boost wet sales without slowing service.
👉️ Add £2 - £5 EXTRA profit to everyday drinks.
👉️ Increase spend per head without raising prices across the board.
👉️ Improve GP on stock you already own.
👉️ Attract new customers with modern, simple serves.
👉️ Strengthen your venue’s reputation without becoming a cocktail bar.
COCKTAIL TRAINING
Already running a cocktail menu? I’ll ensure your team executes it consistently and efficiently, while showing you how to add profitable riffs that differentiate you from competitors. We can also expand your drinks range to support seasonal menus and drive repeat visits.
SPIRITS TRAINING
Your back bar is full of untapped potential. Train your team to understand flavour pairing and simple spirit-and-mixer combinations, and you suddenly create a flexible drinks offer that supports your cocktail menu and keeps customers coming back.
MENU CREATION
No cocktail menu in place? I’ll help you build something simple that brings new faces through the door and generates healthy margins, without adding complexity or slowing service for your staff.
OTHER SOLUTIONS
Modern cocktail solutions mean you don’t need a trained mixologist to serve best-selling drinks. With the right ready-mixed bases, your team can produce consistent, high-quality cocktails simply by adding the spirit, keeping service fast and labour low. These are incredibly versatile and also make riffs, really easy.
HOW IS MY SERVICE DELIVERED?
Option 1; ONLINE
My film studio is a fully functioning and well stocked bar and geared up for online classes. This started during the Lockdown of 2020. And since, has manifested into regular YouTube HD Live Streams. Your session will be recorded for you to keep forever and to watch again at your leisure. Useful if you want to train new staff in the future.
What do you need?
👉️ Decent internet speed, 20mbps and above.
👉️ Laptop, iPad or equivalent.
👉️ External speaker, if there's a small group of you.
👉️ Ideally, if there's a group, the ability to connect to a larger screen.
👉️ Stocked Bar, with plenty of Ice.
👉️ Cocktail Equipment
Advantages of an Online class;
🧐 National coverage
🧐 It's cheaper, because it's less time out of my day, because there is no travel involved.
🧐 It's flexible, as I can potentially slot you in, any day of the week.
(In person could only happen Monday > Wednesday)
Option 2; IN PERSON
Only available Monday, Tuesday & Wednesday due to other commitments.
An in person session will obviously be more expensive, but the advantages are, the session will probably last a longer and be more in-depth. Staff will get more hands on and as I'll be on site, I'll easily be able to correct mistakes, or point you in the right direction.
What do you need?
👉️ Stocked Bar, with plenty of Ice.
👉️ All members of staff who you want to train, present.
👉️ If you haven't invested in equipment yet, I can supply Shakers & Bar Tools.
👉️ I can also help out with other ingredients (fee involved)
Advantages of an In Person class;
🧐 More personable and probably slightly more fun.
(Afterall, I know well known for my Hen Party Cocktail Masterclasses! 😇)
🧐 It'll be more thorough and more in depth.
🧐 I get to use and showcase your currant brands
In Person Coverage Area
My main areas are Cambridgeshire, Essex, Suffolk, Norfolk, Bedfordshire, Hertfordshire and South Lincolnshire.
Other locations are considered, if I can travel to you by train - but won't be able to bring equipment or extra stock.
LETS GET THE BALL ROLLING
WHAT DO MY PREVIOUS CLIENTS THINK?
"I hired Steve for some simple Spirits training for my Team. We’re not a Cocktail Bar, but we wanted to cash in on Spirit Sales. Steve spent the afternoon with us, giving my team lots of Fun and lots of knowledge. He helped us create a simple Spirit & Mixer menu that stands out and draws attention, but more importantly makes us money! 2 days later, that Pineapple Dark & Stormy is already a big seller.
Thank you Steve. We’re all looking forward to you coming back down before the Summer for a refresher session"
Debbie, Chelmsford
"Steve, thank you SO much for the training yesterday. My whole team loved it. You were very engaging and funny which certainly helped my Team bond with you. We’re really looking forward to implementing a new Rum Menu with a whole range of different mixers and garnishes. This will definitely help us stand out from our competition. Thank you. I can’t wait for you to come back again."
Andy, Hertford
"I booked Steve to come in for the morning and do some Spirits and Cocktail Training. But it was so much more than this! I loved how he opened up with Customer Service and how to actually talk our Customers in to Spirits and away from their traditional Beer or Wine. Steve comes across with superb passion, it really is infectious. From the opening 2 minutes, you can tell he lives and breathes our industry. I would totally recommend him to anyone who is looking to help their Bar Team grow."